The mitigating effect of matching regulatory focus with arousal-inducing stimuli in service failure situations

Service failures are pivotal touchpoints that can reduce customer satisfaction, encourage negative word-of-mouth, and ultimately impact a firm's market share. We advance a novel perspective that after a service failure occurs, matching incidental arousal-inducing stimuli to one's regulatory orientation can make the negative experience stemming from the service failure less deleterious. In three experiments (two stock out scenarios and one involving a rude salesperson), after a service failure, promotion-focused and prevention-focused individuals were exposed to high versus low arousal-inducing stimuli. Three approaches available to retailers were used to manipulate arousal levels: background pictures (Study 1), colors (Study 2), and music (Study 3). When high (low) incidental arousal-inducing stimuli were presented to those with a promotion (prevention) focus, this raised satisfaction, loyalty, and referral for brands compared to when promotion (prevention)-focused individuals were exposed to low (high) arousal-inducing stimuli. Changes in self-rated arousal and affect valence levels (arousal and valence levels were measured after the service failure and then after exposure to the incidental arousal-inducing stimuli) mediated the effect on these consumer behaviors. These insights extend theory by considering the combined effect of regulatory focus and affect. They also have practical relevance.     

Strategies to prevent economic recessions from causing business failure

An average of more than 500,000 businesses failed in the United States during each of the 10 recessions that have occurred since the end of World War II. Yet, scholar and practitioner understanding of how to prepare for and respond to the challenges of an economic downturn remains extremely limited. This article analyzes and synthesizes the information from academic theory and business experience on managing through an economic recession. To assist firms in successfully navigating economic recessions, we suggest a program that involves positioning by investing in multiple markets and geographies, planning by developing a turnaround plan for facing sharply declining sales, promoting by maintaining marketing initiatives, and preparing by acting in anticipation of economic recovery.     

Schadenfreude and product failures: the role of product deservingness and product status

ABSTRACT

This article examines the influence of product considerations on the experience of schadenfreude – taking pleasure in the suffering of another consumer. We examine how schadenfreude is affected by the extent to which the person suffering a product failure deserves to own the product and the status of the failed product. This work also explicitly considers how these factors interact with those of the person observing the misfortune. These ideas are tested across three experiments. The results show that high product status increases schadenfreude via its exacerbating effects on envy and that a lack of perceived product deservingness increases schadenfreude via both envy and deservingness. These effects differ based on the corresponding factors of the observer where the observer’s own deservingness and lack of product status are found to exacerbate schadenfreude via envy.     

论就业机会产品失灵问题的政府治理

中国劳动力市场的典型特征是就业机会与劳动力资源之间的信息分布不对称,而就业机会实质上是一种公共产品。根据市场失灵理论,解决公共品市场失灵问题时政府与市场两条思路均可采用。文章沿袭自古典经济学家庇古以来的传统,认为应该引入政府的干预来解决就业机会的市场失灵问题,并在此基础上提出相应的建议。     

我国企业构建绿色营销体系的障碍因素分析

企业绿色营销的实施是一项复杂的系统工程,是可持续发展战略的必然要求。本文阐述了企业绿色营销体系,分析了阻碍我国企业建立绿色营销体系的因素,提出建立绿色营销体系的基本策略。     

市场经济条件下政府的经济职能研究

“市场失灵”和“政府失灵”的存在决定了政府必须并且只能在一定程度上对市场经济进行干预。因此 ,在提出市场经济条件下政府经济职能的界定应遵循适度、法治等原则基础上 ,结合我国当前的实际情况 ,对我国政府的主要经济职能进行了探讨     

预应力梁高强、超早强混凝土的配制技术

本文介绍了水泥掺减水剂、减水剂和水泥双掺粉煤灰与减水剂和水泥双掺磨细矿碴的三个配合比设计方案,比较了52.5MPa水泥和42.5MPa的配制效果,同时也比较了各种掺合料在不同掺量时的配制强度,配制出了3天达设计等级强度90%,可同时满足预制梁和连续梁施工技术要求的高强、超早强预应力混凝土配合比设计方案。     

钢筋混凝土板在内爆荷载作用下的反应分析

本文对内爆荷载作用下钢筋混凝土板进行数值模拟,并对不同炸药量和爆炸距离作用下产生的爆炸峰值压力及脉冲压力大小进行数值模拟计算,然后分析板破坏过程及破坏形式,给出安全等级评估,从而为板的防爆设计加固提供一些有益的参考。     

RMS5000产品可靠性信息管理系统设计

RMS5000产品可靠性信息管理系统是一套基于产品可靠性设计理念的信息管理系统,该系统从可靠性设计流程标准化、潜在缺陷分析、可靠性应力分析、可靠性测试流程标准化、设计评审审核、经验数据累计等几方面为用户提供了一整套技术有效、管理科学的可靠性技术体系。该系统旨在规范可靠性设计和测试流程、提高可靠性设计效率和产品质量。本文通过图文相结合的方式向用户全面阐述了该系统的设计理念、设计架构、产品开组成以及技术特点。希望能通过本文的介绍,向大家展示一个基于可靠性的产品开发体系模型,给设计人员在产品可靠性设计方面提供更多的帮助。     

石油产品常压馏程的分析测定

常压馏程的测定对石油产品的工艺调整至关重要,本文介绍了NDI 440全自动常压蒸馏仪中各部件的工作原理,列举了此仪器常见故障产生的可能原因及解决方法,最后归纳了实验条件的选取及注意事项。